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Red and gold grasslands with a large mountain range in the background.

Market study and business plan for a new community credit union in rural Montana

The new credit union will provide financial services and technical assistance to low- and moderate-income households throughout Montana. It was created in response to an overwhelming need for community banking services and to help stimulate the local economy.

Its mission is to offer quality financial services and effective tools for members to save, plan, and prepare for the future.

  • We worked the credit union's organizing team, which included a steering committee of future board members and a supervisory committee, to develop a comprehensive business strategy. The plan establishes the credit union's operational objectives and how to achieve its short- and long-term goals.

  • We conducted a brief market study to assess the community's needs. The results informed a business plan that included:

    • Oversight and governance

    • Sources of funds and projections

    • Products and services

    • Sponsors and mentors

    • Partners

    • Marketing strategy

    • Business management

    • Member identification program

  • The credit union was granted a federal charter in 2022 and opened its doors in 2023. By integrating the strengths, needs, and opportunities we discovered in our research, we developed a business plan that builds on the credit union's original purpose and values and forges a path toward economic prosperity for the local community.

  • Dec 2021–Mar 2022

Market study and business plan for a new credit union in rural Montana


"Knowing our core values, adopting them, and practicing them throughout life, becomes the foundation of our identity, unity, and pride."

—Committee member

Project team

  • Andrea Mader photo

    Andrea Mader

    Principle & Strategy Director

    Interviews, data collection, strategic analysis, and report writing

  • Nat Bauer photo

    Nat Bauer

    Senior Designer

    Creative direction, infographics, and layout design