Montana’s first cycling club for women+ riders enters a new phase of growth and outreach
MT Alpha Cycling
Founded in 2012, MT Alpha Cycling is a nonprofit based in Missoula, Montana, dedicated to getting more identifying women, girls, and non-binary people on bikes. It focuses on cultivating skills, confidence, and competition through clinics, group rides, training, and race support.
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More than a decade after its founding, MT Alpha was ready for its next stage of growth. With a volunteer board of directors that actively participated in the organization’s day-to-day operations, MT Alpha wanted to better distribute the workload, prioritize programming, and support its growing team. Our role was to engage MT Alpha’s stakeholders to develop a three-year strategic plan.
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The strategic plan centers on MT Alpha members’ experiences, the insights from the organization’s leaders, and the perspectives of its community partners. From the combined data sources, we helped develop five strategic directions, along with key priorities and methods for measuring impact in the following areas:
Membership and programming
Governance
Internal structures and operations
Communications
Fundraising and partnerships
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This project resulted in a clear, data-informed understanding of where MT Alpha Cycling stands today and its priorities for the next three years.
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Sep 2025–Jan 2026
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Andrea Mader — Project supervisor, tool design, client communication, data collection and analysis, on-site facilitation, and report writing
Jordan Greene — Tool design and secondary literature review
Nat Bauer — Graphic and layout design
“There was a lot of understanding of where we were as an organization, and through the process we figured out where we wanted to go in the next few years. It felt like a huge step in the right direction for our org.” —Jenna Tomiello, MT Alpha Cycling
